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Scratch cards have been very popular for years and it’s hardly surprising. The combination of interactivity, the element of surprise and the possibility of winning makes them an integral part of games of chance, promotions and marketing campaigns. The element of uncertainty and surprise associated with scratch cards further intensifies the activation of the reward system, which can lead to the repetition of this behavior in search of pleasant sensations. For our brain, scratching off the top layer of a scratch is not just an activity but an experience. Each scratch card is a form of a small reward. The element of uncertainty and surprise associated with scratch cards further intensifies the activation of the reward system that is located in our brain, which can lead to the repetition of this behavior in search of pleasurable experiences.

How is a scratch card made?

Special scratch paints are used to create a scratch card. They allow you to temporarily hide information and expose it by scratching off the top layer. They are commonly used in the production of lottery tickets, promotional tickets and advertising materials, in which the element of interaction with the user plays a key role.

The first layer of the scratch card is the content that we want to hide. A transparent non-stick varnish is applied to them, which creates a barrier between the information and the scratch paint. This makes it easier to delete the scratch card later and protects the hidden message from accidental damage. A high-opacity scratch-off paint is applied to the paintwork, most often in silver, gold, white or black. It is also possible to make a different color. Thanks to modern printing technologies, scratch cards can be personalized and adapted to different formats, making them a universal solution for many industries.